The entire SEO industry experienced a significant transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago. It is possible to damage your website entirely so hire the digital marketing agency in Chennai to boost your website organically.
How did Negative SEO begin?
Since Google began, it has always done its best to identify unnatural links while evaluating the webpage authority. Previously, the links that google thought were spammy were ignored.
What is negative SEO?
We have all heard about SEO and how it can improve a website's rank and traffic, but these advantages can also be misused to bring down a website.
Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor's rankings in search engines.
Now, could negative SEO be a real threat? Yes, no doubt. Choose digital marketing in Chennai to develop your business organically and make the SERP results to show your site.
From WordPress to a digital marketing company called jellyfish, have all experienced severe negative SEO attacks. If you're a business owner you're probably already thinking, how do I prevent negative SEO for my website? There are certainly a few protocols to follow to prevent a Black Hat SEO or Negative SEO on your website.
Do your regular link audits.
To prevent spammers from performing negative SEO on your website, staying updated on your backlinks is a priority. If not it allows spammers to build low-quality links or redirects which will bring down the ranking of the webpage.
Set up your webmaster tools
Setting up a webmaster tool is an integral part of the prevention since it provides alert in various areas that are prone to negative SEO. Google sends alerts whenever:
Your pages aren't indexed.
You have server connectivity problems.
Your server has connectivity problems.
You get a manual penalty.
Keep your content safe
This content spamming is one of the easiest ways spammers use to bring down your website ranking. Usually, spammers copy the content of your page and post it on various other web pages, which will, in turn, penalize your website and lose its ranking.
Using online tools to keep track of your content could help prevent this type of negative SEO. Copyscape might be helpful to keep you updated when someone duplicates your content.
Protect your best backlink
Very often, spammers try to remove your best backlinks. They usually contact the website owner of the link, using your name, and they request the webmaster to remove your backlink. In order to prevent this, you can do two things:
Using a single mail id from your domain while communicating with the webmasters. This is the only way you can prove that it is you and not someone else.
Please keep track of your backlinks by sorting them by their page rank or their social activity.
Stay safe from Hackers.
It's the primary step to set up security for your website. Spam is the last thing you would want on your website, and you not knowing could make it worse. There are many ways to keep your security in check:
Manage a backup for all the data on your website.
Create a secure password.
If a third person can post content on your website, talk to the host of your website to learn how to install antivirus for your website.
Conclusion
Optimization is an effective way for your website to ascend Google’s SERP s and get see by high potential audiences for your business. Content in all its forms serves the matter and concurrently show that the law firm of marketing agency in Chennai to guide for legal content writing.